Tag: Omdia

New data from Omdia points to a "significant change" in the way consumers are subscribing to multiple streaming services as well as a continued rise in FAST viewership.

Aggregation and bundling are becoming key to consumer habits, according to a new Omdia report, which found that 47 percent of homes in 20 surveyed markets were subscribing to both online video and pay-TV services, up from 13 percent in 2015.

New research from Omdia forecasts that FAST channels will generate revenues of $6.3 billion this year, with 80 percent of that to come from the U.S.

Despite cost-of-living concerns and intensifying competition, online video subscriptions will continue to rise this year, per Omdia, growing to 1.7 billion.

According to new research from Omdia, free ad-supported streaming TV (FAST) channel revenue grew almost 20 times between 2019 and 2022 and is expected to triple between 2022 and 2027 to reach $12 billion.

Average daily viewing time slipped by 2 minutes in 2021 following the lockdown-driven gains in 2020, with linear TV showing the sharpest declines, according to new research from Omdia.

New research from Omdia forecasts online video subscriptions worldwide to reach 2 billion in 2027, and with pay-TV subs still exceeding 1 billion, the combined global total will surpass 3 billion.

The number of AVOD users in the U.S. is now close to 200 million every month, according to Omdia, which also found that the number of different OTT services accessed per user is up to 7.2.

New data from Omdia indicates that Netflix launched nine times more original programming than Amazon last year.