Tag: Nielsen

Amid an abundance of on-demand content, viewers are spending 10.5 minutes per session deciding what to watch, according to Nielsen's 2023 State of Play report.

Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.

Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.

Concerns about COVID-19 and subsequent social-distancing measures could lead to a 60 percent increase in media consumption, according to Nielsen.

Nielsen is now offering a new syndicated solution to independently measure subscription-based streaming content.

SYDNEY: The number of homes in OzTAM's television audience measurement (TAM) panels will increase by 50 percent, thanks to a new three-year deal with Nielsen.

Key findings of Nielsen’s Total Audience Report for Q1 2016 include that SVOD and DVR penetration are now equal at 50 percent of U.S. TV households. Live and DVR/time-shifted TV has 226 million adult users per month, Nielsen says, just behind radio usage at 240 million users per month. Adults spend 4 hours and 31 minutes on live TV per day, down by 1 percent on Q1 2015. Live, DVR and time-shifted viewing is down to 6 hours and 37 minutes.

Most consumers have no plans to become cord cutters, with viewers worldwide choosing to supplement traditional TV rather than leave it, according to new Nielsen findings.