Tag: Nielsen

SAG-AFTRA has tapped Nielsen as its third-party provider of streaming content measurement.

A downward trend in TV consumption last month was countered by a record-setting Super Bowl Sunday.

TV viewing in the U.S. reached a four-year high in January, including the most-streamed day ever.

Television viewing levels in December in the U.S. surpassed November levels by nearly 2 percent.

Nielsen is launching Nielsen ONE, its cross-media measurement solution, in markets around the world.

The August edition of Nielsen's The Gauge reports that traditional television saw a rebound in the U.S. last month, with broadcast and cable together taking a 50.6 percent share of TV usage.

Karthik Rao has been named CEO of Nielsen, while David Kenny, who has served in the role since 2018, will transition to executive chairman.

Amid an abundance of on-demand content, viewers are spending 10.5 minutes per session deciding what to watch, according to Nielsen's 2023 State of Play report.

Streaming hit another new high in the U.S. this July, reaching 38.7 percent of TV usage, according to Nielsen's The Gauge, while linear dropped below 50 percent for the first time.

Streaming accounted for 37.7 percent of all TV usage in the U.S. in June, a record high according to Nielsen.