Tag: Magid

In 2024, churn will continue to increase, Magid predicts, noting that movement between services and bundling offer a growth opportunity for streamers as subscribers notice price increases for certain SVODs and view AVOD as a viable option.

Consulting firm Magid has released new findings from its analytics-driven tool SubScape, which points to a difference between “bad” churn and “strategic” churn when it comes to streaming services.