Kantar’s Q4 EoD data reveals a growing consumer preference for ad-supported streaming and more.
Tag: Kantar
Kantar Highlights Shifting Streaming Market
October 25, 2023
Kantar's Q3 Entertainment on Demand (EoD) data covering the U.S., U.K., Australia, Germany, Spain and France reveals strong subs growth for Disney+, Paramount+, Apple TV+ and Netflix, which has maintained its dominance despite increased competition.