Tag: Hub Entertainment Research

Consumers are struggling to find differentiation among the big streaming services.

Sports fans in the U.S. are as likely to watch live games on streamers as they are on broadcast or cable networks.

Consumers between the ages of 13 and 24 spend about 21 percent of their screen time on non-premium online video, namely YouTube and TikTok, with just 16 percent on traditional TV content, according to Hub Entertainment Research’s annual Video Redefined survey.

The average U.S. household is using 13 different sources of entertainment.

The leading SVOD streamers in the U.S. have eclipsed live TV as the “first place to turn to watch.”

Viewers are open to using streaming platforms for coverage of their favorite sporting events.

Consumers want bundles that give them more than video content, according to a new Hub survey.

Prime Video’s launch of an ad tier had a major impact on the ad-supported streaming ecosystem in the U.S.

Almost two-thirds of U.S. consumers would select an ad-supported streaming option if it would save them $4 to $5 per month on a video subscription, according to Hub’s new “TV Advertising: Fact vs. Fiction” survey.

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.