Hub Entertainment Research Archives

September 17, 2024 Analysis, Top Stories

Hub: Streaming Has Become Viewers’ First Choice for Content

September 17, 2024

The leading SVOD streamers in the U.S. have eclipsed live TV as the “first place to turn to watch.”

August 30, 2024 Analysis, Top Stories

Hub: Sports Fans Flock to Streaming

August 30, 2024

Viewers are open to using streaming platforms for coverage of their favorite sporting events.

May 17, 2024 Analysis, Top Stories

Hub: Consumers Want More Than Video in Bundles

May 17, 2024

Consumers want bundles that give them more than video content, according to a new Hub survey.

May 10, 2024 Analysis, Top Stories

Hub Research: U.S. Streamers are Shifting to Ad-Supported Tiers

May 10, 2024

Prime Video’s launch of an ad tier had a major impact on the ad-supported streaming ecosystem in the U.S.

January 5, 2024 Analysis, Top Stories

Report: Consumers Show Preference for Ad-Supported Streaming

January 5, 2024

Almost two-thirds of U.S. consumers would select an ad-supported streaming option if it would save them $4 to $5 per month on a video subscription, according to Hub’s new “TV Advertising: Fact vs. Fiction” survey.

September 14, 2023 Analysis, Top Stories

Hub Research: Live TV Still Leads as Default Viewing Option

September 14, 2023

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.

May 9, 2023 Analysis, Top Stories

Hub Report: Viewers Flock to Shows & Brands vs. Platforms

May 9, 2023

Hub Entertainment Research has released a new study that shows streaming providers could face "congestion" as the proliferation of video services has given viewers a logistical problem of deciding what to watch amid a "vast sea of options."

December 19, 2022 Analysis, Top Stories

Hub Research: Ad-Supported Tiers Gaining Traction

December 19, 2022

More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.

November 10, 2022 Analysis, Top Stories

Hub Report: Live TV Rebounds

November 10, 2022

The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzzworthy shows, even as streaming continues to dominate viewing habits.

May 26, 2022 Analysis, Top Stories

Hub Entertainment Research Charts “Must-Have” Platforms

May 26, 2022

The average U.S. household uses 12.5 different sources of entertainment—from TV and streaming to social media, music, gaming, podcasts and more—but only regard half (6.2) as "must-haves," according to Hub Entertainment Research's Battle Royale consumer survey.

Tag: Hub Entertainment Research

Hub: Streaming Has Become Viewers’ First Choice for Content

Hub: Sports Fans Flock to Streaming

Hub: Consumers Want More Than Video in Bundles

Hub Research: U.S. Streamers are Shifting to Ad-Supported Tiers

Report: Consumers Show Preference for Ad-Supported Streaming

Hub Research: Live TV Still Leads as Default Viewing Option

Hub Report: Viewers Flock to Shows & Brands vs. Platforms

Hub Research: Ad-Supported Tiers Gaining Traction

Hub Report: Live TV Rebounds

Hub Entertainment Research Charts “Must-Have” Platforms

U.K. Adspend Records First Half Gains

MIPJunior & MIPCOM: The Week in Kids

AGBO Hires AI Expert & Apple Alum Dominic Hughes

See-Saw Films Ties Up with Ben Vanstone

MGM Alternative Pacts with Regina Hall’s Rh Negative

Call the Midwife Getting Two-Part Christmas Special

NBA Star Anthony Edwards Partners with Wheelhouse

BBC Sets Release Date for Wolf Hall: The Mirror and the Light

All3Media International Bets Big on Premium Factual

TV Asahi Leverages Its Strengths as an All-Genre Content Powerhouse

Composition Media Pushes the Boundaries of Animation

Inter Medya and TIMS&B’s Successful Partnership Continues

ZDF Studios Proves a Reliable Partner in Turbulent Times

BossaNova Sounds the Trumpet on Growth & Gains