Tag: Hub Entertainment Research

The average U.S. household is using 13 different sources of entertainment.

The leading SVOD streamers in the U.S. have eclipsed live TV as the “first place to turn to watch.”

Viewers are open to using streaming platforms for coverage of their favorite sporting events.

Consumers want bundles that give them more than video content, according to a new Hub survey.

Prime Video’s launch of an ad tier had a major impact on the ad-supported streaming ecosystem in the U.S.

Almost two-thirds of U.S. consumers would select an ad-supported streaming option if it would save them $4 to $5 per month on a video subscription, according to Hub’s new “TV Advertising: Fact vs. Fiction” survey.

Live TV is still the most common starting point for viewers, according to a new study from Hub Entertainment Research, but its lead ahead of SVOD is shrinking.

Hub Entertainment Research has released a new study that shows streaming providers could face "congestion" as the proliferation of video services has given viewers a logistical problem of deciding what to watch amid a "vast sea of options."

More than half of U.S. consumers would prefer to watch ads and pay between $4 and $5 less each month for a streaming service, according to new data from Hub.

The latest edition of Hub Entertainment Research's Conquering Content annual study has found that live TV rebounded this year thanks to some high-profile, buzzworthy shows, even as streaming continues to dominate viewing habits.