Tag: GroupM

Global advertising revenues will be up 9.5 percent this year to top $1 trillion for the first time.

Global advertising revenues will be up 9.5 percent this year to top $1 trillion for the first time, according to GroupM's End-of-Year Global Advertising Forecast, with a 7.7 percent increase projected for 2025.

The global advertising market will reach $989.8 billion this year, a 7.8 percent increase.

GroupM's This Year Next Year Mid-Year 2023 Forecast projects global advertising in 2023 to total $874.5 billion, excluding U.S. political advertising, rising 5.9 percent.

The television advertising market is forecast to grow by 11.7 percent in 2021, according to the latest figures from GroupM, though the industry is not expected to fully rebound until 2023.

GroupM’s Motion Content Group has set up a new funding initiative to support projects that inspire positive change in areas such as diversity, equity, inclusion and sustainability.

GroupM is now projecting global advertising revenues to be up by 19 percent this year, a "significant upward revision" of its December forecasts.

Global ad revenues will be down by 5.8 percent this year, GroupM projects in its latest This Year, Next Year report, an improvement on the June forecast of an 11.9 percent drop in 2020.

New forecasts from GroupM project that global advertising revenues will fall 9.9 percent this year.

Irwin Gotlieb is stepping down as global chairman of GroupM as he moves into a senior advisory position with WPP.