February 26, 2025
Speaking at MIP London today with media cartographer Evan Shapiro, Justin Sampson, chief executive of U.K. ratings service Barb, discussed trends in viewership and engagement across platforms, highlighting an expanded initiative to track YouTube viewing on the television set.
September 24, 2024
Barb has upgraded its pre-campaign planning tool, Advanced Campaign Hub, which now includes discovery+ and Netflix.
August 15, 2024
As of Q2, 20 million U.K. homes had an SVOD subscription, a 68.7 percent penetration rate.
August 18, 2023
Netflix and Prime Video both saw drops in the penetration levels of their services in the U.K. in the second quarter, per new BARB data.