Tag: AMPD Research

Regional content powered 80 percent of premium VOD engagement and customer acquisition across Asia.

The premium VOD landscape in Southeast Asia is experiencing a resurgence, per new data from Media Partners Asia (MPA)'s ampd digital measurement platform, with paying subscriptions rising to 48.5 million.

While Southeast Asia added just 1.3 million net new SVOD subscribers last year, revenues were up to $1.4 billion.

Prime Video leads the SVOD category in Japan, according to new Media Partners Asia (MPA) data.

Korean content continues to drive online viewing across Asia according to a new report from Media Partners Asia (MPA), accounting for 50 percent of SVOD viewing and 42 percent of freemium views in the first half of this year.

More than half of Australians over the age of 15 pay for at least one SVOD service, according to AMPD Research, a subsidiary of Media Partners Asia, with Netflix alone having 5.3 million customers.