Sweet and Sore, a half-hour comedy series created and written by Reem Morsi and produced by Adani Pictures and Rua Wani, has won the 2025 NATPE Global Pitch Showcase.
The winning series revolves around Farida, an ambitious Egyptian waxing lady and community marriage broker in Toronto who dreams of climbing the social ladder. She tries to keep her new affluent friends from learning her true social status, but matters become complicated when she falls in love with a man above her station.
The title received development financing from the Canada Media Fund. A package of a pilot and bible is now complete.
As the winners of the NATPE Global Pitch Showcase, the producers have been awarded library music valued at $10,000 from Slipstream.
The NATPE Global Pitch Showcase was judged by Adam Steinman, executive VP of global formats and acquisitions at Blink49 Studios; Luke Kelly-Clyne, head of studio at Hartbeat; Erika Kennair, head of scripted content at The Mediapro Studio; and Angel Zambrano, agent at Condeco.
