Showcase: Consistency & Adaptability Drive Gains for Inter Medya

Can Okan, CEO and founder of Inter Medya, highlights the company’s latest lineup of Turkish dramas, led by Eshref Ruya this MIPCOM, its expansion into shorter-run series and micro-dramas and more as the company looks to “remain a driving force in shaping the global content landscape.”

A long-standing player in Turkey’s dynamic content landscape, Inter Medya continues to see gains in the competitive drama business thanks to two pillars, according to Okan: consistency and adaptability. “Over the years, we have established long-term partnerships with both producers and broadcasters, and today our catalog encompasses more than 15,000 hours of content. This scale allows us to meet a wide variety of needs—from mainstream prime-time dramas to digital-first miniseries. We constantly track audience behavior and market trends. When viewers began demanding shorter, bingeable formats, we responded with our ‘New Generation’ strategy, while continuing to deliver the storytelling elements that made Turkish dramas globally successful in the first place—family dynamics, love, betrayal and deep emotion.”

Inter Medya has also prioritized global expansion, selling titles across every major territory in LatAm, Europe, Asia and Africa, “while also opening up new windows such as airline entertainment,” Okan explains. “For example, several leading airlines have recently added Turkish dramas from our library to their in-flight platforms—a clear signal of our content’s versatility and universal appeal.”

The company’s success has been rooted in its ability to be proactive and forward-looking, Okan says. “We aim to anticipate client needs before they emerge, positioning ourselves not just as a distributor but as a trusted solutions partner. We embrace new spaces, experiment, learn and evolve—an approach that keeps us dynamic and pioneering. Distribution will always remain our core business, but integrating innovations and sector developments into what we do has always been and will continue to be our priority.”

Of course, Inter Medya’s global footprint has also been enabled by its consistently strong supply of Turkish drama hits, led at this MIPCOM by Eshref Ruya, which Okan bills as “one of the most high-profile and prestigious titles on our slate this year.”

From TIMS&B Productions, a frequent Inter Medya partner, “the series marks the long-awaited on-screen union of two of Turkey’s most celebrated stars, Çağatay Ulusoy and Demet Özdemir,” Okan explains. “This first-time casting of the duo has already generated exceptional anticipation in Turkey and across international markets. At its core, the story captures the universal themes global audiences are craving today—love, drama, power, betrayal and hidden truths. Yet what sets Eshref Ruya apart is its cinematic scale, emotional intensity and distinctive storytelling, qualities that have become synonymous with Turkish drama at its finest. We are positioning Eshref Ruya as a flagship premium drama with the highest production values. The series appeals to both female and male viewers alike, offering a fast-paced narrative where every episode escalates the tension. Each character introduces a new layer of depth, brought to life through outstanding performances. From script to direction, production to music and acting to cinematography, every element has been crafted to deliver a drama of exceptional quality. For us, every title in our catalog is unique, but Eshref Ruya stands out as a project that not only enriches our lineup but also offers distinct points of connection for every client and territory. Moreover, it further strengthens our long-standing partnership with TIMS&B Productions, underscoring our shared commitment to creating global hits.”

Read more in Inter Medya Showcase here.