Shaquille O’Neal Inks Co-Pro Deal with Back Roads Entertainment

Back Roads Entertainment has signed an overall co-production partnership with the NBA Hall of Fame basketball star Shaquille O’Neal, his business partner Michael Parris and their production company Jersey Legends.

Under the deal, Back Roads, O’Neal and Parris will create, develop and produce unscripted and scripted content that will initially focus on game, comedy and family entertainment for the U.S. and international marketplace. O’Neal, Parris and the Jersey Legends team will work with Colby Gaines, executive producer and founder of Back Roads, and a new development team assigned to the partnership. O’Neal, Parris and Gaines will serve as executive producers on all projects.

O’Neal said: “I’m happy to be teaming up with Back Roads Entertainment. This partnership is big and that’s how I like to do things…big. Get ready for some incredible content.”

Parris added: “My philosophy about partnerships is simple: how likely are we to be successful together in both the business and the relationship. I’m convinced that we have found that with Back Roads Entertainment.”

Colby Gaines, executive producer and founder of Back Roads Entertainment, said: “Shaquille O’Neal is a legendary athlete, successful entrepreneur, global personality and cultural icon. It’s a privilege to have the opportunity to target his interests, marry them with our stock of game, comedy and family programming, and be the dedicated production house for all things Jersey Legends.”