Sandbox Group Rolls Out Cognitive Training App

Sandbox Group has launched a new subscription-based brain training app designed to sharpen the cognitive skills of users over 40.

The app, called Focus, offers over 30 games. It aims to enable lifelong well-being by stimulating five core cognitive areas and improving attention, reasoning, coordination, memory and visuospatial skills.

Focus can be downloaded from the Apple App Store and Google Play as a standalone premium app, priced at $7.99. The app is available in six different languages at launch: Spanish, English, French, Italian, Portuguese and German.

The app will be also available through its distribution partner, allowing Focus to reach audiences in Europe through operator billing via tier-one telcos such as Orange, Bouygues Telecom or SFR.

Shan Eisenberg, chief commercial officer at Sandbox Group, said: “We know the number of users over 40 is on the rise as our generation lives longer and healthier and with more people relying on phones and tablets for entertainment. So we are chuffed to have launched a great new app to help users stay mentally fit through fun, stimulating games backed by technology that allows for seamless integration into our partner telco services.”

Olivier Lambolez, director of business development and partnerships at Wister, added: “In our ongoing search for premium services distributed via DCB, we’ve identified a great synergy with Sandbox Group and are excited about the launch of its new app, Focus. Our international telecom operator partners welcome the innovative cognitive training app, especially in France (Orange, SFR and Bouygues Telecom) and look forward to successfully utilizing it in our DCB user acquisition strategy!”