S4C Names Streaming & Digital Chief

Tecwyn Davies has been named as head of streaming and digital at S4C as the Welsh pubcaster delivers on its 2030 strategy: “More than a TV Channel.”

Davies will lead S4C’s drive beyond traditional broadcasting to a range of digital platforms, beginning in December. He has held roles at the Six Nations Tournament, FIFA, the Premier League and the Rugby World Cup, with a focus on digital product development, user engagement and data-driven growth.

Geraint Evans, S4C’s chief executive, said: “We are delighted to welcome Tecwyn to the team at such a pivotal time in S4C’s evolution as we increasingly focus on streaming and digital platforms in response to significant changes in viewing habits. The ‘More than a TV Channel’ strategy calls for bold thinking and a progressive digital approach, and Tecwyn brings the vision and experience to help us deliver that.”

Davies added: “It’s a privilege to join S4C at such an exciting time, with the 2030 strategy setting its vision for the future. I am passionate about building digital audiences and ensuring that S4C connects with more people than ever before, celebrating Wales and the Welsh language on every platform. Working alongside such a wonderful team, I can’t wait to get started.”