Report: 80 Percent of Consumers Stream More Video Than 3 Years Ago

New research conducted by CenturyLink and Streaming Video Alliance has found that over 80 percent of consumers are streaming more video than three years ago and nearly half of respondents define TV as being delivered over the internet.

The Changing Nature of TV: Understanding How Streaming Video is Changing What Consumers Think of TV is based on responses from more than 6,000 consumers in the U.K., France, Germany, the Netherlands, Sweden, Finland, Norway and Iceland, aged 18 and over.

The report finds that the majority of respondents (73 percent) have one or two OTT subscriptions and more than a quarter (27 percent) have three or more subscriptions.

Despite 50 percent of consumers using their smartphone for video streaming at least once per day, the TV screen remains a core social activity, with 60 percent of respondents watching online content on television at least once per day.

Almost half (47 percent) of respondents say they had lower expectations of stream quality when watching content on mobile devices, prioritizing convenience over bitrate or resolution.

The majority of respondents (65 percent) would be willing to pay extra to legitimize sharing of their streaming video subscriptions with friends and family.

Respondents reported frequently watching short-form content of fewer than five minutes from social platforms such as YouTube or Facebook—34 percent stated they watch multiple times per day.