Rakuten Viki Names Makoto Yasuda as COO

Rakuten Viki has promoted Makoto Yasuda to the role of chief operating officer, transitioning from his post as senior VP of revenue.

As COO, Yasuda will be responsible for driving top-line growth and new business development, while overseeing the company’s marketing, advertising, editorial and community teams. Yasuda previously managed the revamping of Rakuten Viki’s subscription and advertising businesses.

“Since joining Rakuten Viki in 2014, Makoto has successfully led growth in our subscription business while simultaneously driving significant increases in ad revenues,” said Sam Wu, CEO of Rakuten Viki. “Over the years, Makoto has demonstrated a knack for strategy execution, operational excellence, and building transformational teams. We look forward to his continued leadership for Rakuten Viki.”