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PwC: Distinction Between Digital & Traditional Media Now ‘Irrelevant’

NEW YORK: According to PwC's annual Global Entertainment and Media Outlook 2015-2019, the so-called "divide" between digital and traditional media has become irrelevant in the minds and spending habits of consumers, as global E&M spending is set to reach $771 billion by 2019. The report, released today, provides an in-depth five-year outlook for global consumer …



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