Peanuts Characters Featured in New Jewelry Line


WildBrain CPLG has signed a deal with the British jewelry brand Tatty Devine for a collection inspired by the Peanuts comic strip.

Brokered by WildBrain CPLG on behalf of Peanuts Worldwide, the Tatty Devine x Peanuts collection features necklaces and brooches with a spotlight on the comic’s take on love. The 15-piece range features the whole Peanuts gang, with designs that include sweethearts Schroeder and Lucy at their little red piano, Peppermint Patty with a bouquet of flowers and Snoopy waving a flag for ‘peace + love.’

Tara Botwick, senior director and territory management for EMEA at Peanuts Worldwide, said: “Tatty Devine’s passion for creating fun and statement jewelry, which blurs the boundaries between art, fashion and culture, make them an ideal partner to expand Peanut’s accessories offering during the brand’s landmark 70th anniversary year. We’re confident Tatty Devine’s fresh and bold reimagining of Peanuts will be a huge hit with U.K. consumers, while also making the perfect gift for Valentine’s Day and beyond.”

Harriet Vine and Rosie Wolfenden, co-founders at Tatty Devine, added: “Peanuts has been with us since childhood! We’ve always loved the existential qualities of the cartoon, as well as always having a penchant for a Snoopy Sweatshirt!”