Paul Frank Brand Gets New Asia-Pacific Agent

LOS ANGELES: Haven Licensing has been appointed as the new agent for the Paul Frank brand in Australia and New Zealand, with Designworks added as a new fashion and accessories licensee.

Haven Licensing, which also represents LEGO and Sanrio, has been added to a global roster of Paul Frank agents representing more than 120 licensees worldwide. Designworks will create a line of fashion and accessories to launch in the first quarter of 2012.

The Paul Frank brand continues to expand on a global scale with new licensing partners, new product categories and new content initiatives, including the mobile game app, Paul Frank’s Magic Balloon, as well as a foray into broadcast television with a new Christmas special for the family featuring Julius and other beloved characters from the Paul Frank brand. This prime-time event makes its debut in December of 2012.

“We are thrilled with the rapid expansion of the Paul Frank brand in the international marketplace,” said Kirk Bloomgarden, the senior VP of international licensing of Saban Brands. “Our licensing partners recognize the established brand equity, and the potential to create new innovative products that will appeal to its loyal fans and a new generation of followers worldwide. We are excited to work with the Haven Licensing team as we continue build Paul Frank across Australia and New Zealand.”

“We are naturally excited to be working with Saban Brands on the Paul Frank program,” commented Tom Punch, the managing director at Haven Licensing. “With the support of the Saban team and the strategic brand planning they have developed, we have a tremendous opportunity to further the momentum of a innovative brand that already excites consumers in Australia and New Zealand—a brand that perfectly complements existing fashion lifestyle ranges in leading Australian retail chains.”