Entertainment Rights Launches E-Commerce Store in the U.K.

LONDON, October 30: Entertainment Rights (ER) has teamed up
with Digital Stores for the launch of a dedicated U.K. e-commerce store for its
key animated properties, including Rupert Bear, Postman Pat, Basil
Brush and Jim Jam & Sunny.

Digital Stores, a supplier of online retail services in the
entertainment sector, has built the store and is acting as a complete
fulfillment house. Digital Stores specializes in running online stores for
children’s character brands, selling toys, games, clothes, DVDs, stationery and
other consumer products.

The new online store further strengthens ER’s multiplatform
strategy and will enable licensees to further extend their product reach,
presence and profile in an online environment. The launch of the online store
will be supported by advertisements in the preschool magazines for Rupert
Bear, Jim Jam & Sunny and Postman Pat, as well as by promotion on the brands’ websites. There is also an
online promotional campaign that includes mainstream entertainment, parenting
and children’s sites.

Laura Turner Laing, the VP of global digital and music at
ER, commented: “As consumers become ever more sophisticated, we are finding
that the online environment is proving to be a popular choice of destination as
evidenced by an increase in traffic to our multi-branded websites. Digital
Stores is the perfect partner to market our DVD, publishing, toy and consumer
products offering as it has a strong background in successfully building and
launching children’s online stores.”

—By Irene Lew