Parthenon Closes Post-DISCOP Sales

LONDON, June 26: Parthenon
Entertainment has secured a raft of sales for its factual content across
Central and Eastern Europe, including a package deal to Romania’s TVR.

TVR picked up 39 hours
from Parthenon, along with nine hours from S4CI’s slate, including China
Rises, The Normans, Ancestors of Ancient Rome and Romance in Stone.

Russian broadcaster CTC
acquired Doctorology, presented
by Leslie Nielsen, while in Croatia, HRT took on all completed episodes of the
hit adventure series Ultimate Journeys.

Ukraine’s Inter TV snapped
up a package of 23 one-hour films, including Ukraine Wild, Animal Devil and Realm of the Reindeer. In Poland, TVP acquired the hour-long
natural-history film Deadly Summer,
along with four additional episodes of Planet Wild.

Cynthia Kennedy, the
director of sales and acquisitions at Parthenon, said, "Parthenon had a
hugely successful market at DISCOP, both in terms of the amount of business
generated and the quality of meetings and new leads generated in Budapest.
Broadcasters looking for high-quality factual programming with excellent
production values know that Parthenon's catalogue is among the very best. This
region is an extremely important territory for us; we have reinforced our
commitment to our clients in Central and Eastern Europe by appointing Mirjam
Muetzel, a dedicated sales manager for this territory, based out of our Munich
office. This will allow us to offer a more personalized service to the growing
number of buyers in this highly competitive and rapidly growing market."

—By Kristin
Brzoznowski