Paramount Pictures Launches Mobile Content Portal

HOLLYWOOD, January 4: Paramount
Pictures has launched a portal to deliver content to mobile devices and promote
new theatrical and home entertainment releases from the Viacom-owned studio.

Visitors to sites can
browse and purchase movie-related content from their mobile phones, as well as
opt-in to receive alerts about Paramount Pictures.

Users can text “Movies” to 33287 to access Paramount mobile
content. Crisp Wireless, a provider of mobile content management solutions,
will serve as the content management software partner.