Ofcom Releases Regulations for Participation TV

LONDON, February 19:
Following the slew of scandals involving British broadcasters and call-in
quizzes last year, media regulator Ofcom has unveiled a new set of measures to
protect consumers taking part in participation TV shows.

Separately, PhonepayPlus, the
agency that carries out the day-to-day regulation of the premium-rate-telephone
services (PRS) market on Ofcom’s behalf, has ruled that service providers must
obtain its permission before beginning PRS services. Providers will need to
meet a number of conditions, such as ensuring that lines are closed promptly.

The Ofcom regulations
mandate that when broadcasters invite viewers to participate in shows, they are
directly responsible for the handling of all communications, whether by phone,
email or post. Channels must obtain independent third-party verification of all
systems used in PRS voting and competitions. During an initial 12 to 18-month
period, Ofcom will undertake unannounced spotchecks to ensure broadcasters are
complying with this requirement. Ofcom expects all broadcasters using PRS
voting and competitions to have third-party verification arrangements in place
by the end of June 2008.

Ofcom Chief Executive Ed
Richards said: “Viewers must be confident that they will be treated fairly and
consistently when interacting with television programs. These measures will
ensure that broadcasters are directly accountable and give greater protection
for all.”

—By Mansha Daswani