Sunday, March 7, 2021
Home / Analysis / North American Cord-Cutting Slows

North American Cord-Cutting Slows


The rate of cord-cutting in the U.S. and Canada has slowed, according to Digital TV Research, which projects that the number of pay-TV subs in North America will fall to 74 million in 2026.

The number of pay-TV customers in North America peaked at 116 million in 2010, Digital TV Research says. By 2026, the U.S. will shed 41 million and Canada 2 million, with penetration plummeting from 90.5 percent in 2010 to 53.6 percent.

Between 2010 and 2020, North America lost 27 million pay-TV customers, Digital TV Research says. “The worst of the cord-cutting is over,” notes Simon Murray, principal analyst at the company. “Declines will be lower from 2021, falling by 16 million in total between 2020 and 2026. ‘Only’ 5 million digital cable TV subscribers will be lost. Satellite TV will fall by 7.5 million and IPTV by 3.4 million subscribers.”

Pay-TV revenues, which peaked in 2015 at $111 billion, will fall to $62 billion in 2026.

About Mansha Daswani

Mansha Daswani is the editor and associate publisher of World Screen. She can be reached on


Marc Anthony to Deliver Digital MIPTV Keynote

Singer, songwriter, record executive, TV producer, actor and philanthropist Marc Anthony has been confirmed as the first keynote for Digital MIPTV, which this year takes place exclusively online from April 12 to 16.