Thursday, February 22, 2024

Tag: Cord Cutting

North American Cord-Cutting Slows

February 23, 2021

The rate of cord-cutting in the U.S. and Canada has slowed, according to Digital TV Research, which projects that the number of pay-TV subs in North America will fall to 74 million in 2026.

Content Discovery, Channel Volume Top of Mind for Pay-TV Subs

August 31, 2016

A new report from Digitalsmiths on pay-TV subscribers has found that many are overwhelmed with the volume of channels available and do not feel it's easy to find the content they want to watch. The company queried more than 3,000 people aged 18 and up in the U.S. and Canada if they plan to switch pay-TV providers in the next six months for the Q2 2016 Video Trends Report: 7.2 percent plan to cut their service, 7 percent plan to switch providers, 3.7 percent want to move to an online service or app and 31.8 percent are on the fence.

Report: Pricing Less of a Concern in Cord-Cutting Decisions

June 22, 2016

The new State of Online Video report from Limelight Networks reveals that pricing has become less of a factor for consumers when making the decision to cut the cord, while the availability of their preferred content has become more important. Seven out of ten consumers subscribe to at least one streaming video service, the survey says.