Noggin, The N to Split into Separate 24-Hour Services

NEW YORK, August 13: As of the beginning of next year, MTV
Networks’ preschool service Noggin and nighttime teen block The N will each
have their own 24-hour networks, after sharing space for the last five years.

Noggin and The N will be separated into two 24-hour services
beginning December 31, it was announced today by Cyma Zarghami, the president
of Nickelodeon and MTVN Kids and Family Group. Both services will be carried by
all U.S. cable operators, as well as by DIRECTV, AT&T U-verse and Verizon
FiOS.

"Having Noggin and The N as two separate channels
alongside our Nicktoons network gives our core audiences of preschoolers, kids
6-11 and tweens/teens their own dedicated 24-hour services, as well as more
places for us to cultivate and develop future hits," Zarghami said.
"Making these highly valued channels separate and distinct will also
provide us with the opportunity to explore serving audiences adjacent to these
demos, and will provide demo-specific home bases for our vast programming library."

Noggin will remain a commercial-free service, offering up
titles like the original series Jack's Big Music Show, Oobi
and The Upside Down Show, as well
as Pinky Dinky Doo and Wow!
Wow! Wubbzy!, plus Nick Jr. favorites such
as Dora the Explorer, Go, Diego, Go!
and The Wonder Pets!.

The N will move into the transponder currently occupied by
the Nick Games and Sports channel (GAS), which will evolve into a new broadband
service for TurboNick.

The N will continue to be ad supported and will serve tweens
and teens during the day with content from Nickelodeon's popular TEENick block, like Drake and Josh. At night, The N will showcase its current stable of
hits like Degrassi: The Next Generation, Beyond the Break and South
of Nowhere, as well as brand-new titles.

The N’s new original programming slate includes About A
Girl, its first-ever scripted comedy
series. The 13-episode college-based show from Brightlight Productions
premieres October 5. The tentatively titled Interns is a half-hour scripted comedy from creators Will
McRobb and Chris Viscardi (The Adventures of Pete & Pete), and produced by The Tom Lynch Company, creators of
South of Nowhere. Gigantic is a half-hour dramedy co-created by cult filmmaker
Ben Wolfinsohn (High School Record)
and Debby Wolfinsohn that takes a fictional look inside the lives of the teen
kids growing up in the shadow of Hollywood's mega stars. And Queen
Bees is an eight-episode reality series
produced by Endemol USA that brings a group of teen "Queen Bees"
together to live under one roof. In addition, the teen hit Degrassi is due to get its first TV movie in April 2008.

In terms of acquisitions for its new 24-hour schedule, The N
has picked up That '70s Show, which will
join the recently added Laguna Beach
and The Hills.