CBS Consumer Products to Launch CSI Museum in Europe

NEW YORK, September 30:
CBS Consumer Products has signed a deal with EMS Exhibits to bring the museum
exhibit CSI: The Experience to
Europe, debuting in Vienna at the Riesenradplatz in the fourth quarter of this
year.

Originally developed by
the Fort Worth Museum of Science and History with a grant from The National
Science Foundation for a tour of U.S. science museums, CSI: The Experience gives guests
the opportunity to play the role of a crime-scene investigator, learning
scientific principles and real investigative techniques as they try to solve
one of three crime-scene mysteries. With input from investigators from the CSI television show, along with their real-life
forensic science counterparts, guests will formulate a hypothesis, validate
their findings based on scientific evidence and try to crack the case.

A video introduction by
cast members from the show will welcome guests into the exhibit, lead them
through the experience and then evaluate their crime-solving savvy as they
exit.

“With the launch of this
already successful exhibit in Vienna, we’re extending the CSI brand beyond entertainment and licensed
merchandise into an engaging learning experience for fans around the world,”
said Liz Kalodner, the executive VP and general manager of CBS Consumer Products.

“We are excited to bring
the CSI: The Experience exhibit
to international fans of the world’s most watched television franchise,” said
Christoph Rahofer, the president of EMS Exhibits. “I'm particularly pleased
about kicking off the European tour with its premiere right here in Vienna, and
in a brand-new location.”

—By Jackie Stewart