Nickelodeon, Imation Launch Consumer-Electronics Line

NEW YORK/OAKDALE,
September 19: Nickelodeon and Viacom Consumer Products and Imation have
partnered to roll out Nickelodeon’s Npower brand, a new consumer-electronics
product line for kids.

The Npower brand features
more than 20 products including digital cameras and photo frames, multimedia
and MP3 players, an LCD TV, a DVD player and an alarm clock. All products will
feature the core personalities of Nickelodeon’s SpongeBob SquarePants, Dora the Explorer, Go, Diego, Go! and The Naked Brothers Band.

The Npower consumer
electronics will roll out next month at Best Buy, Nick Shop, Target, Toys R Us
and Walmart.com.

"Kids expect the
latest technology as well as the characters they love. Nickelodeon's Npower
brand brings them both," said Leigh Anne Brodsky, the president of
Nickelodeon and Viacom Consumer Products. "Placing these products in the
consumer electronics aisles of leading retailers, makes a statement about the
quality we're bringing consumers, as well as kids wanting the same gadgets that
their parents and older siblings have. Each product has a unique Nickelodeon
twist, with surprising technology that lets kids be kids, while still giving
them control. We co-developed the line with Imation to take full advantage of
their technology leadership, global distribution and sourcing expertise to
bring our beloved characters to consumers in an innovative and interactive
way."