New SVP of Global Content Distribution & Business Development at WWE

STAMFORD: WWE has named Sal Siino to the post of senior VP of global content distribution and business development.

In his new role, Siino will be a key member of the company’s leadership team. He will be responsible for managing WWE’s worldwide content distribution business across all platforms. He will also manage business development initiatives and partnerships, as well as provide related support to WWE’s business units. Siino will report directly to Tandy O’Donoghue, WWE’s executive VP of strategy and analytics.

Prior to joining WWE, Siino was co-founder, president and COO of WeMash, where he connected premium content owners, including movie studios, news organizations, sports entities, music labels and publishers, with video artists, filmmakers and musicians to re-imagine content beyond its original context. Before that, Siino was executive VP of partnerships and chief revenue officer of Bedrocket Media Ventures. He has also worked at T3Media and Westwood One.