New OTT Aggregator Everyflix Launches in the U.K.

LONDON: Everyflix has launched as the U.K.’s first streaming TV and movie aggregator, delivering personalized alerts based on viewer preferences.

Everyflix merges content from U.K. streaming TV providers such as Netflix, Amazon, iTunes, NowTV, TalkTalk TV as well as Sky Movies and Virgin Media to provide one single view of what’s available to watch. Viewers receive personalized alerts notifying them of new programs across these platforms matching their preferences.

“We developed the service out of frustration of spending more time looking for something to watch rather than watching the programs or movies that actually appealed to us,” said Simon Hamblin, founder of Everyflix.

“The problem with having so much content spread across a number of TV providers is the content is often hidden away in the complex apps that only seem to surface the content that the TV providers want you to watch rather than the content that you might like to watch. Everyflix solves this problem by helping viewers to easily discover content that matches your viewing preferences in one simple place.”