New Metric Media Strikes First-Look Deal with Sasha Leigh Henry


New Metric Media has inked a multiyear first-look deal with Canadian creative Sasha Leigh Henry to produce new original projects across television, film and theater.

New Metric Media has previously partnered with Sasha for the Crave original series Bria Mack Gets a Life, which recently won best comedy series at the Canadian Screen Awards.

“We’re delighted to expand on our collaboration with Sasha, an exceptionally talented and visionary creator,” commented Mark Montefiore, founder and CEO of New Metric Media. “Supporting unique and gifted voices like Sasha’s is at the core of our mission, and we’re excited to partner with her in bringing more compelling stories to life.”

“Working with New Metric to bring Bria Mack to life was an incredibly bonding experience,” added Leigh Henry. “As creative collaborators, I think we are a good match and share a similar appetite for experimenting and shaking things up with the kind of comedic stories we want to tell and the way we put them out into the world. I’m elated to be continuing our partnership. If Bria Mack Gets a Life was just the beginning, I can only imagine what comes next.”