New Metric Media & Encore Enter Bilingual Content Deal

Toronto-based New Metric Media and Montréal-based Encore have entered a partnership to co-develop and co-produce bilingual scripted and unscripted programming.

In addition to developing new titles, the companies will also explore adapting each other’s content for their respective English- and French-speaking markets.

The partnership comes after the announcement of the companies’ untitled rom-com heist series about a Quebecois family and an Anglo-Ontarian family reluctantly coming together for a wedding weekend. The project, based on a concept by Mark Montefiore, founder and CEO of New Metric Media, recently added Andrew DeAngelis (Children Ruin Everything, The Lake) and Erika Soucy (Les Perles, Léo) to the writing team.

“We’re thrilled to build on our relationship with Encore,” Montefiore said. “This is an important and innovative collaboration focused on highlighting one of the most unique aspects of our beautiful country, our cultural and language diversity. On a personal note, this is a critical stepping stone in my life-long commitment to being able to order a poutine entirely in French.”

Julie Provençal, president of Encore, added, “We are very proud of this partnership. We are confident that this strong alliance will enable broadcasters to feature unique and distinctive content projects, as they will be developed and produced with the perspectives of both cultures, in at least two languages and with the unified strength of NMM and Encore. We are currently identifying specific projects that will benefit from this collaboration. Attachez vos tuques avec de la broche!”