New Marketing Head for WWE

STAMFORD: Michelle D. Wilson is joining World Wrestling Entertainment (WWE) to serve as the executive VP of marketing. 

Wilson will head WWE’s global marketing and integrated brand initiatives, including pay-per-view, advertising, promotions, research, creative services and public and government relations. Wilson previously served as the chief marketing officer of the United States Tennis Association. Prior to this, she oversaw all marketing efforts for the launch of the XFL football league, a partnership between WWE and NBC. 

"Michelle brings a unique combination of sports, entertainment and brand marketing experience to WWE," said Linda McMahon, the CEO of World Wrestling Entertainment. "She will be a key player in furthering the WWE brand and bringing great value to our network, advertising and promotional partners."