New Content Role at Playboy

CHICAGO: Jimmy Jellinek has been tapped to fill the newly created position of chief content officer at Playboy Enterprises, overseeing content development across television, online, mobile, film, radio and print assets.

Jellinek takes on the role after serving as the editorial director of Playboy’s combined print and online content. He reports to Playboy founder, editor-in-chief and chief creative officer, Hugh M. Hefner, and will be based in Chicago.

"Jimmy intuitively understands our 21st century culture," Hefner said. "His creativity and ability to produce provocative content for Playboy magazine and Playboy.com make him an excellent choice to serve as chief content officer. "The inherent opportunities in his new position will complement all of Playboy’s divisions."

"Integration of Playboy content across media properties will create more opportunities for advertisers to reach viewers and readers," said Jellinek. "Working with Hef and our creative team, we can create a seamless, enhanced fusion between our media properties and maintain Playboy’s role as the source for unique lifestyle content."

Prior to Playboy, Jellinek served as VP of entertainment and programming for Heavy.com.