NBC Universal, MobiTV in Deal for Full-Length On-Demand Content

ENGLEWOOD CLIFFS/EMERYVILLE, March 14: NBC Universal and
MobiTV today announced a deal to make full-length prime-time on-demand
programming available to wireless subscribers, including NBC’s Heroes and SCI FI’s Battlestar Galactica.

Consumers will be able to access full episodes of select
shows starting at $1.99 for a 24-hour viewing period. Current seasons of shows
produced by NBCU Television Studios will be offered including The Office and Heroes from NBC, USA's Monk,
and SCI FI's Battlestar Galactica.
Several ad-supported on-demand shows will also be available at no additional
charge from within the MobiTV base subscription channel package including NBC's
Friday Night Lights and Bravo's
new reality series Shear Genius
and returning docu-drama Work Out.
Telemundo will offer full-length episodes of telenovelas such as Pasion
de Gavilanes and bilingual cable network
mun2 will offer full episodes of The Chicas Project.

In addition to the prime-time video-on-demand line-up, the
two companies will offer select short-form programming from Bravo, SCI FI
Channel, USA Network, Telemundo and mun2 on five new ad-supported channels,
which will debut on the MobiTV service in the second quarter.

"This is an extraordinary partnership with MobiTV and
we're excited to be the first major network to offer our viewers wireless
access to their favorite prime-time shows on demand," said Jean-Briac (JB)
Perrette, the president of NBC Universal Digital Distribution. "In
addition, this groundbreaking deal with MobiTV will create another platform for
NBCU's partner advertisers to reach their audience."

Jeff Bartee, the VP of content and programming for MobiTV,
added: "This deal represents a significant milestone in the history of
television and a key advancement in the mobile television category. NBC Universal
has shown tremendous foresight in realizing this opportunity early, and
demonstrated an ability to move aggressively in leveraging this new and rapidly
growing distribution channel to better reach their loyal viewers."