NBC Universal Digital Studios in Content Deal with Break.com

LOS ANGELES/NEW YORK,
March 15: NBC Universal Digital Studios will produce an original broadband
series for premiere on Break.com, an online entertainment channel for men, in
the second quarter of this year.

The working title of the
ad-supported series is Breakers, and
it will feature beautiful women finding creative ways to break different
objects. This is the first time that Break has joined with a major
entertainment company to bring professionally produced content to its target
audience of 15- to 35-year-old men.

"We are excited to
produce such a unique show that is perfectly targeted to Break's sizeable male
audience," said George Kliavkoff, the chief digital officer at NBC
Universal. "The series will not only deliver instant entertainment
gratification to its viewers, but will also continue to demonstrate the value
of professionally produced content for digital platforms."

NBC Universal Digital
Studios, founded in the fall of 2005, is dedicated to creating a wide range of
original content for digital media platforms. Recent programs include Watch
What Happens, a weekly,
live-streaming, online program available at BravoTV.com.