MySpace Unveils New Viewing Application

LOS ANGELES, November 13:
MySpace is launching a new application that allows users to watch premium
content from Hulu and any of the more than 150 branded channels on MySpaceTV.

The MySpace Primetime
Application is available free for users to embed on profiles and homepages. All
of the content is derived from a partnership with Hulu, Warner Bros., Sony and
from MySpaceTV originals, including Roommates and Special Delivery.

MySpace has also
redesigned the MySpace Primetime community, originally launched in December 2007,
which allows users to watch content such as 30 Rock, 24 and
Heroes, as well as a range of
classic TV programs. In addition, users can access licensed content from more
than 150 branded channels on the site such as TMZ, BBC Worldwide, The Sony
Minisode Network and National Geographic.

"The Primetime
Application highlights how professional video content is being voraciously
consumed across the MySpace ecosystem, not just within MySpaceTV," said
Jason Kirk, the VP of video and entertainment for MySpace. "Video on
MySpace flows throughout the network as there are multiple entry points where
videos can be discovered, watched and shared, including comments, bulletins and
MySpaceTV. We believe the 76 million U.S. users spending four hours on the site
every month, and the advertisers that rely on our ad-solutions, will be happy
with the flexibility of this application."

—By Kristin
Brzoznowski