Nickelodeon/MTVN Kids and Family Group Names Pam Kaufman CMO

NEW YORK, June 27: Nickelodeon/MTVN Kids and Family Group
has named Pam Kaufman as chief marketing officer (CMO), reporting to Cyma
Zarghami, the president of Nickelodeon/MTVN Kids and Family Group.

As CMO, Kaufman will oversee all marketing efforts for the
many businesses of Nickelodeon, including television, digital, consumer
products, Nick Movies, as well as MTVN Kids and Family Group brands such as The
N, Nick at Nite, Noggin and Nicktoons Network. She will continue to lead the
company's advertising and multicultural efforts, and will partner with
Nickelodeon International to bring the best practices of her group to the rest of
the world. Kaufman will also employ the marketing tools of the digital world to
ensure both relevance and creative excellence as Nickelodeon grows on new
platforms. She will also continue to be Nickelodeon's strategic liaison to all
of its marketing partners, and will be primarily responsible for finding new
ways to bring the Nickelodeon brand to life. She will also be a key driver in
helping to grow Nickelodeon's music brand, spearheading all the marketing
efforts for its music-related initiatives, including the network’s recent
partnership with the Sony Music Label Group to co-develop, co-produce, and
jointly finance television and music projects over the next four years.

Prior to her new appointment, Kaufman was the executive VP
of marketing and worldwide promotions, where she created innovative
multi-platform marketing campaigns and multi-million dollar sponsorships for
key Nickelodeon properties such as SpongeBob SquarePants, Dora the Explorer and the Kids' Choice Awards. She was also
responsible for bringing back Nickelodeon’s trademark slime with the Slime
Across America tour. She has also received
several industry awards for her efforts including Advertising Age's Entertainment Marketer of the Year in 2002.