mun2, Telemundo Studios Partner for Drama/Novela

MIAMI: Telemundo’s bilingual cable network, mun2, is working with Telemundo Studios on a show that is being billed as a "dramela"—a dramatic series with its roots in the novela genre.

RPM Miami is a 13-episode series that is slated to air weekly beginning May 1 at 10 p.m. Derek Bond, senior executive VP of studio, production and broadcast operations at Telemundo called the show the "first-ever scripted drama episodic series customized for the network and for its audience of young U.S. Hispanics. The mun2 viewer will be taken for a thrilling visual ride and an exciting viewing experience of the highest production quality. This is yet another example of Telemundo’s unique original programming model pioneered seven years ago. We hope this will be the first of many more to come."

Jacqueline Hernandez, COO at Telemundo, added, "RPM Miami is such a unique production that it warranted a genre of its own. We coined it a ‘dramela,’ targeting GenYLAs (Generation Young Latino Americans) who see themselves as uniquely American. By utilizing mun2’s expertise in this space and Telemundo’s state-of-the-art production studios, this uniquely American production brings together the best of both worlds for the first time and marks a milestone in Hispanic television history."

The show also marks mun2’s "largest partnership integration" with Burger King, Chevy and Valvoline as sponsors. Show integrations feature four Chevy vehicles, Burger King’s signature Whopper and the Valvoline branded garage. "This is mun2’s most ambitious original production to date, and the advertising community has taken notice of our investment and commitment by participating in what is the largest partnership integration activation in the network’s history," said Diana Mogollon, general manager of mun2.