MTV Germany Inks Alliance with Mobile Social Community

NEW YORK, January 28: MTV
Networks Germany has signed a cooperation agreement to promote FunkySexyCool,
the global mobile social community for 18-34 year olds, across Germany,
Switzerland and Austria on its TV, web and mobile networks.

MTVN and FunkySexyCool
have also agreed to co-brand FunkySexyCool's service in the German-speaking
territories with MTVN's popular VIVA brand. VIVA is Germany's market-leading TV
channel for music and youth culture.

Juergen Hopfgartner, the
VP of digital media at MTVN Germany, noted: “We expect mobile communities to
grow significantly in German-speaking territories and there are obviously
attractive synergetic opportunities with our various existing mobile products,
as well as with our on-air dating shows."

—By Mansha Daswani