ITN to Produce Setanta Sports News

LONDON, September 13: ITN
has been appointed producer of Setanta Sports News, a 24-hour news channel
jointly owned by Setanta Sports and Virgin Media, available to Virgin Media
subscribers across the U.K. later this year and expanding to a wider base the
early part of next year.

ITN will be responsible
for all daily editorial content, working with Setanta Sports and Virgin Media
to cover the day’s biggest sporting stories and provide breaking news and live
coverage around the clock. The channel will focus on key sports including
football, rugby, horse racing, cricket, golf, boxing and motor racing. It will
feature presenters, and expert guests and viewers will contribute via
phone-ins, emails, blogs and competitions. Setanta Sports News will operate
hand-in-hand with Setanta’s popular sports channels, which include exclusive
live coverage of 46 Barclays Premier League matches and Scotland’s Clydesdale
Bank Premier League.

The production of Setanta
Sports News by ITN will create 56 new editorial and production positions, based
in ITN’s London studios, as well as involve a number of video journalist
positions based around the U.K. to cover sporting stories as they happen across
the country.