MIPTV Spotlight: Applicaster

Applicaster’s aim is to combine technology and content to create new audience experiences.

“Whether for a single program, a single channel or a multi-channel app, our app publishing Zapp platform quickly delivers a feature-rich interactive experience for any type of content,” says Sharon Gelbaum-Shpan, the company’s new CMO. “Our customers’ apps powered high-profile live events and tournaments such as the Super Bowl with DIRECTV’s The Dan Patrick Show and The Rich Eisen Show, and Mediaset’s successful Gran Hermano VIP, which offered viewers live interaction and exclusive behind-the-scenes videos and photos throughout the season.”

Gelbaum-Shpan says that 2017 already looks promising for Applicaster: “We are expanding into new markets both in terms of geography and customer focus. We arrive at MIPTV with new customer success stories to share and present.”