MIPTV Spotlight: Applicaster

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CANNES: Applicaster provides apps for various broadcasters and shows, helping them to deepen audience engagement.

“Our new ZAPP platform, deployed in Q1 2016, aims to revolutionize how TV apps are built and maintained,” explains Peter Cassidy, Applicaster’s general manager for Europe. “ZAPP allows broadcasters to define the structure and functionality of their app, apply branding and design, customize analytics and other integrations and then publish a premium native app with just the click of a button. What’s more, many elements of the app can be changed remotely after release, avoiding the need for time-consuming store submissions.” Cassidy says the platform offers “speedy delivery, rich functionality and increased flexibility—all at a fraction of the cost and hassle of building from scratch.”

He continues: “Covering everything from live and on-demand video, news, messaging and second-screen activities, apps can be customized, branded and created with zero development effort thanks to our unique ZAPP platform.”