MIPCOM Announces Mobile TV Award Winners 2006

CANNES, October 13: The
winners of MIPCOM’s Mobile TV Screening & Awards 2006, chosen by an
international grand jury from a total of 23 nominated projects, received their
trophies in a packed auditorium at the 22nd edition of MIPCOM.

Sponsored by Orange, Ericsson and the Korean Broadcasting Commission, the
Mobile Screenings & Awards 2006 call-for-entries opened in July this year
and brought in a record number of 290 entries from 34 countries, a 30-percent
increase in submissions from 2005.

"Mobile TV represents
a growing opportunity for the audiovisual content industry,” said Paul Johnson,
director of Reed MIDEM's Television Division. “By creating and hosting the
Mobile TV Awards at MIPCOM we aim to play an active role in promoting the
development of made-for-mobile content and facilitating commercial transactions
on a global level for both TV and film."
The international grand jury presented a Mobile TV Award to the most compelling
project in each category. The grand jury included the following members: Kurt
Sillén, head of grand jury and VP, Ericsson Mobility World, Ericsson, Sweden;
Jean-Charles Fitoussi, filmmaker, France; Nicoletta Iacobacci, head of
interactive TV, EBU/UER TV Department, Switzerland; Russell Kagan, managing
director, International Program Consultants, U.S.; and Mun Yeon Kim, CEO of
Joongang Broadcasting Co., Korea.
In addition to the grand jury awards, a Grand Prize for Best Innovation in
Mobile Content was awarded by Orange. The six winners of the MIPCOM Mobile TV
Awards 2006 are as follows:

Best Original
Made-for-Mobile Film or Video Content: Jokes, Green Paddy Animation Studio, Taiwan; Best
Repurposed Content From Existing Film or TV Property: On This Day in History, ITN, U.K.; Best Made-for-Mobile TV Channel: NHK
Mobile-G Channel, NHK, Japan; Best Format for Interactive Mobile TV: Forget
the Rules, Global Dilemma,
Australia; Best Mobile Format for User-Generated Content: 3 Mobile's See Me TV
service, 3 Mobile, U.K.; and Orange Grand Prize For Innovation: Soccer
Addicts, Buongiorno, Italy.