m4e Launches Home-Entertainment Label

GRUENWALD, September 22: German
brand-management and media company m4e has created its own home-entertainment
label, and signed EuroVideo as its sales partner.

m4e Home Entertainment has
secured a deal for Storm Hawks,
which is currently broadcast by RTL II. Further titles will include the feature
film Winx Club—Das Geheimnis des Verlorenen Königreichs.

"We are delighted and
proud that with EuroVideo we have been able to sign up an outstanding sales
partner for our new home-entertainment label,” said Hans Ulrich Stoef, the CEO
of m4e. “We feel sure that we will be able to successfully fill a label with
our content.”

"Developing a label
of our own for home entertainment is an important strategic step for us in line
with our marketing approach,” added Arnold Scheele, the senior brand and sales
manager for m4e. “With titles like Storm Hawks, Winx Club or Huntik, to mention
just a few, we would like to establish ourselves in the long term in the
market. Of course, our sales partner EuroVideo, which will energetically
support us, also has a very important role to play there.”

“For EuroVideo the
distribution of the m4e DVDs is an very exciting and varying task,” commented
Urlich Raum, the general manager of EuroVideo. “The longstanding know-how in
brand management that m4e yields will support our competence and experience in
DVD distribution—a symbiosis that promises to be very successful.”

—By Kristin
Brzoznowski