Ludia Inks Deal to Launch Price is Right Video Game

MONTREAL, July 17: The popular television franchise The Price is Right will be launched
as a video game across all major gaming platforms, per a multi-year, exclusive
agreement signed by Ludia, publisher and developer of casual video games, and
FremantleMedia.

The game will debut on several major PC downloadable destinations in December
2007.

“Our partnership with
FremantleMedia, one of the world’s largest television production companies, is
a key element of our product strategy,” said Alex Thabet, Ludia founder and
CEO. “The Price is Right is an
ideal property in which to integrate static and dynamic product placement
opportunities that make brands part of the game-play and an integral part of
the overall entertainment experience.”

David Luner, the senior VP
of interactive and consumer products for FremantleMedia North America, added,
“We are pleased to be working with Ludia to create an exciting and highly
creative gaming experience enabling fans to virtually participate in the most
successful and longest running game show in history.”