Liberty Media Bolsters Online Presence

ENGLEWOOD/PARK CITY, May 8: Liberty Media Corporation has
reached a deal to acquire Backcountry.com, operator of a host of outdoor and
action sports e-commerce sites.

The deal, the terms of which were not disclosed, gives
Liberty Media control of the sites Backcountry.com, BackcountryOutlet.com,
TramDock.com, DogFunk.com, SteepandCheap.com and WhiskeyMilitia.com. The
transaction is subject to regulatory and other approvals and is anticipated to
close in the second quarter of this year.

Backcountry.com is listed as one of the top 25 outdoor
retailers in the U.S. by Outdoor Business, selling equipment for backpacking,
climbing, skiing, snowboarding, trail running and adventure travel. It is a
three-time winner of Internet Retailer's 50 Best Retail Sites award.

“Backcountry is a fast-growing leader in e-commerce and a
pioneer in social commerce," said Michael Zeisser, the senior VP of
Liberty Media. "We are pleased to welcome entrepreneurs of the caliber of
Jim Holland and John Bresee, and their team, into the Liberty family. We look
forward to driving collaboration among Backcountry and its world-class outdoor
brands and Liberty's existing e-commerce and television companies. This
investment in Backcountry represents another step in our stated strategy to
seek acquisitions of commerce companies that have unique value propositions,
outstanding management teams, and strong track records to drive the continued
growth of the group of assets attributed to Liberty Interactive."