ITV’s Adam Crozier to Deliver MIPCOM Keynote

PARIS: Adam Crozier, the chief executive of ITV plc, is lined up to deliver the Media Mastermind Keynote at MIPCOM.

Crozier's keynote will touch on the creative renewal of ITV Studios and ITV’s international expansion in key markets, including the U.S. The conversation will also explore ITV’s growing international scripted business, coinciding with the launch of ITV Studios’ new ambitious dramas Beowulf and Jekyll & Hyde. The keynote is scheduled for Monday, October 5.

“We are very excited to hear Adam Crozier’s analysis of ITV’s strategy, particularly in terms of how they have transformed the business, making international content a key priority,” said Laurine Garaude, the director of the television division at Reed MIDEM. “He has done a remarkable job of turning ITV into a media company to face the challenges of the future.”