ITV to Launch Broadband Service

LONDON, May 1: Just as the BBC received approval for its
iPlayer, commercial rival ITV unveiled plans to launch a new broadband service
on its website, delivering a live stream of its channels as well as a 30-day
catch-up service.

The new site, which will go live to consumers within weeks,
will also offer a Best of ITV archive, exclusive behind-the-scenes content,
original broadband commissions, user-generated content, news services, games
and other features.

Michael Grade, the executive chairman of ITV, noted: “Today we are combining the best of TV with the best
of the web to create a service unrivalled by any other commercial broadcaster,
anywhere in the world. Some are already streaming their channels, some are
providing catch-up, and some building their archive, but ITV.com will provide
all three.”