ITV Studios Boosts Data & Insights Capabilities

ITV Studios has strengthened its data and insights and business development teams under Tom Clark, executive VP of global sales and commercial strategy.

Jason Fletcher joins the company as senior VP of data and insights, effective today, after almost a decade at Sky, leading a team of specialists who were responsible for advising on content partnerships and Sky Studios’ commissioning and acquisitions strategy. Rebecca Ameson becomes VP of of data and insights as part of Fletcher’s team, moving over from ITV Studios Technology. Felix Eccleshare is senior data analyst, joining ITV Studios this summer from a post at the BBC.

Yannis Ioannidis has been tapped as senior VP of business development after seven years at TikTok/ByteDance in London and Los Angeles. Will Johnson becomes business development manager, moving from the ITV Studios global content team.

Clark commented: “Business development and data and insights are two critical engines that will help us to identify significant growth drivers in the rapidly evolving global digital and media landscape. These functions are vital in informing strategic decision-making as we continue to grow ITV Studios’ footprint around the world, and I’m thrilled to welcome these supremely talented individuals into the team.”

Fletcher said, “I’m excited to join ITV Studios at this pivotal time for content and audiences. ITV’s catalog and creative ambition are second to none, and I look forward to working with my team and colleagues across Studios to bring data and insight to the heart of how we grow value across platforms and partnerships.”

Ioannidis added: “I’m excited to join ITV Studios at such a pivotal moment for the industry. With its incredible creative heritage and global scale, it is uniquely positioned to shape the future of content, from new formats and emerging technologies to fresh commercial opportunities. I look forward to working with the team to help fuel the next phase of growth.”