Nielsen Appoints SVP of Global Brand Marketing & Strategy

Sacha Weinberg has been appointed senior VP of global brand marketing and strategy at Nielsen.

“Nielsen’s legacy in audience measurement is unparalleled, and this is an exciting moment to tell its story in fresh, meaningful ways,” said Weinberg. “I deeply admire Nielsen’s commitment to pushing the boundaries of innovation—from advancing streaming and cross-platform measurement to unlocking powerful outcome insights for its clients. I’m eager to partner with this talented team to create dynamic, future-focused strategies that reflect the power of Nielsen’s data and the impact it has on the media industry every day.”

Weinberg previously held a role at Amazon Prime Video, where she led its brand strategy, increasing its customer acquisition and loyalty. She also has prior marketing strategy experience at Starbucks, having worked on their digital app, as well as having held senior roles at Nike, Mattel and Disney.

In her new role, Weinberg will lead Nielsen’s global brand marketing strategy, where she will be responsible for driving brand identity and growth through creative product rollouts. She will report to Carole Robinson, Nielsen’s chief communications and brand marketing officer.

“Nielsen works tirelessly to deliver the best data, so that our clients can tell their story. We’re thrilled to have Sacha help us tell our own story. It’s one built on innovation, technology and an enduring love for TV, movies, sports and audio,” said Robinson. “Sacha has a proven track record of forging successful brand strategies for the most respected companies in the world. She’s joining us at the perfect time, as we’ve built momentum around our next generation of products for TV, sports and live streaming.”